Srinivas Rao (aka "Srini") is the host and founder of The Unmistakable Creative. He has been the conference keynote speaker for The International Live Events Association, The Healthcare Design Expo, Catersource, and The International Association of Event Planners. He's also worked with corporations like Citibank, Meredith Corporation, and Bayer.
In a noisy world, standing out in a sea of noise is essential for every brand, business or creator. It's not a matter of success. It's a matter of survival. There's always an alternative for a product or service that is better, cheaper, and faster. By uncovering a unique advantage that nobody else can replicate business and brands make their competition irrelevant
Attention is the currency of achievement. But it's under assault from email, text message, social media and information overload. As a result, employees are overwhelmed, unproductive, and distracted. They spend excessive amounts of time on low-value tasks like checking and responding to email, which doesn't generate revenue, but also comes at the opportunity cost of building products and services that increase the bottom line.
Srini keynoted our conference for the International Live Events Association - a group of incredibly creative minds. He came right in and managed to blow people away. He and his talk were lots of things. Bold. Insightful. Challenging. Provocative. Entertaining. Relevant. Creative. Unmistakable. People have been putting him at the top of the list of "presenter of the conference," and it was easy to see why. From the committee member who recommended he come speak to our group: "Best idea yet." There is zero arguing, she is right about that!
-Kevin White, Director of Education, International Live Events Association